Wednesday, May 25, 2011

Another Ad


I believe that the most underused asset in an advertising space is the blank space.
Nothing draws attention quite like the unexpected, and there's nothing less expected then a huge swath of white space in an ad.
It also creates a void, a point of tension that needs to be filled and corrected and so it engages the viewer.


Tuesday, March 29, 2011

Thursday, August 26, 2010

Friday, June 18, 2010

One Great Mom

Initial concept..and final design.

Sunday, June 13, 2010

Baseball Team Cap Logo

San Francisco based team GoodFellas wanted a cap that would look like the San Francisco Giants cap.