Wednesday, May 25, 2011
Another Ad
.
I believe that the most underused asset in an advertising space is the blank space.
Nothing draws attention quite like the unexpected, and there's nothing less expected then a huge swath of white space in an ad.
It also creates a void, a point of tension that needs to be filled and corrected and so it engages the viewer.
.
Friday, May 13, 2011
Tuesday, March 29, 2011
Wednesday, January 19, 2011
Thursday, August 26, 2010
Tuesday, August 3, 2010
Friday, June 18, 2010
Sunday, June 13, 2010
Thursday, June 3, 2010
Sunday, May 23, 2010
Subscribe to:
Posts (Atom)